When we use somebody else’s words, ideas, images, sounds, etc., without giving the credit where it’s due, we are claiming them as our own work even if we didn’t mean to. It is plagiarism, considered a serious academic and professional offense by educational and other institutions. Outcomes can be serious – a failure grade, expulsion from school, loss of job, or academic/professional certification.
You may also be in breach of copyright law, if the information you used is legally protected as someone’s intellectual property. Depending on the specific copyright restrictions, you may have to ask for an authorization for use. In many cases, restrictions prohibit use in any way, even with a correct reference. Violators can be prosecuted in court of law.
Either way, that innocent and easy “copy & paste” off the internet could get you in a big trouble! Remember, everything out there on the internet is the intellectual property of somebody. Always cite your sources correctly, and honor all copyright restrictions. Let’s do the right thing and do it right, the Kuzoo way!